You're doing important work. But if your brand isn't reflecting that clearly — across your website, your messaging, your social presence — you're leaving trust, donors, and impact on the table.
The Brand Ecosystem Audit is how I help mission-driven organizations see themselves the way the outside world does — and build a clear path forward.
Over 20 years of working with nonprofits, I've seen the same pattern repeat itself. The mission is real. The team is passionate. The work is genuinely making a difference. But the brand? It's been patched together over time — a logo from one era, a website from another, social content written by whoever had a free hour.
Nobody planned it that way. That's just how it happens when you're focused on the mission.
I built this service because most organizations don't need a full rebrand — they need clarity on what's actually broken and what to fix first. That's what this delivers. A structured, honest, expert assessment of your brand ecosystem. Written in plain language. Actionable from day one.
Does your positioning and mission clarity come through in plain language — or only in the room?
Logo, color, typography — and whether your visual system holds together across every touchpoint
Does your org sound like itself everywhere? Or does your tone shift depending on who wrote it that week?
Website structure, SEO basics, mobile experience, and whether your donation flow actually converts
Are you showing up consistently — and purposefully — or just filling space?
Do you have the brand infrastructure to actually support your next campaign — or are you building the plane while flying it?
how it works
A focused set of questions about your org, your brand history, your challenges, and what's coming next. Takes about 25 minutes. This is where I start listening.
I assess all six zones of your brand ecosystem — your public presence, your internal materials, and in some tiers, how you compare against peer organizations. No templates. No shortcuts.
A structured PDF written for your ED or board — not a designer. Zone-by-zone findings, honest ratings, and your top three priorities. Something you can actually act on.
Depending on your tier, we debrief live — walking through findings, answering questions, and mapping out what makes sense as a next step. (There's no obligation to work with me further. The audit stands on its own.)
Choose Your Scope
These tiers are priced for nonprofit budgets. Not as a courtesy. Because this is the only sector I work in and I built the service around what organizations like yours can actually spend.
5 business days
You'll know exactly how your brand looks to the outside world and what to fix first. No more guessing why the website isn't converting or why your messaging feels off. Just an honest, expert assessment you can act on immediately. Best for organizations that want the findings and prefer to move on them independently.
Public-facing brand assessment
Written intake questionnaire
All 6 zone ratings
Top 3 priority recommendations
Executive summary
Most Popular
7-10 business days
Everything in Essentials, plus we talk through it together. Most organizations find that a single debrief conversation turns a report full of findings into a clear decision about what to do next. That's what this tier is for.
Everything in Essentials
30-min kickoff call
Internal materials review
Full findings report
45-min debrief walkthrough
10-12 business days
For organizations that want the full picture. You'll see how your brand holds up against peer organizations, understand what good actually looks like in your space, and leave the leadership debrief with a prioritized path forward your board can get behind.
Everything in Standard
Peer org landscape review
"What good looks like" section
90 Minute Leadership debrief
30-day follow-up call
Also Availible
A structured analysis of how your brand compares against 3–5 peer or aspirational organizations — is available as a standalone add-on or as part of the Strategic tier of the Brand Ecosystem Audit. If you want to understand where you have white space and where your genuine strengths are invisible to the outside world, this is the service for that.
I use AI-assisted competitive analysis to gather and structure the data, then apply 20 years of nonprofit brand experience to interpret what it actually means for your organization.
3-org Review $490
5-org Review $790
6 dimensions per organization
Brand & visual identity
Messaging & positioning
Digital presence
Content & social presence
White space analysis
Strategic implications
A structured PDF with org-by-org findings, white space analysis, and strategic implications written for leadership
60-min debrief call
This is best suited for nonprofits, foundations, and community organizations with 2–50 staff and budgets in the $250K–$5M range. Organizations doing real work in the world — where brand has been important but never quite the priority it deserves to be.
United Way ➤ YWCA ➤ Hillside ➤ Common Ground Health ➤ Compeer ➤ Lollypop Farm ➤ Center For Teen Empowerment ➤ Venture Jobs Foundation ➤ The Children's Agenda ➤ Women's Foundation ➤ and many more.
A few things people ask
What do I need to provide?
A completed intake questionnaire and any internal brand materials you'd like included — guidelines, past campaigns, whatever you have. If you don't have much, that's fine. It's often telling.
Is this just going to tell me things I already know?
Sometimes, yes — and naming them clearly still has value. But most organizations are surprised by at least one or two findings. That's usually where the most useful work is.
Will this turn into a sales pitch?
No. The audit is a complete deliverable. If there's a natural next step that involves working together, I'll say so honestly. But you'll have everything you need to act on the findings independently.
Do you only work with nonprofits?
Yes. Mission-driven organizations are where my experience runs deepest, my knowledge is strongest, and my value shows up most.
Before you spend another dollar on your brand, know exactly what needs fixing. Start with the assessment. I'll follow up within one business day.
I’m working on a balance between the things that make me happy: family, giving back, and creative strategy. Like most people I only have 24 hours a day, that doesn’t leave time for everything, sorry Facebook.
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