Design doesn't just look good—it changes minds and inspires action. My approach brings together visual strategy, design thinking, and a genuine understanding of what makes people give, volunteer, and show up. Empathy and research are as much a part of my process as the work itself; I've spent years teaching these principles. Human brands don't target—they earn trust. That's the philosophy behind everything I do.
Working only with mission-driven organizations lets me focus on things that truly matter and make an impact. I care deeply about the organizations I work with, I sweat the details, and I won't stop until the work actually works.
Campaign strategy and design. Everything from posters to condom boxes were created for this HIV testing awareness campaign.
Brand building and creative direction. Building a brand from the ground up from the brands mission to name, implementation and campaigns.
Creative direction, and storytelling. The story of the journey from meeting farmers to serving their coffee on a university campus. Then building a brand around it.
Working with Michael feels like being truly seen and supported—he listens first, then guided the team with warmth, clarity, and real respect for the mission. Collaboration was easy and energizing, balancing big-picture vision with thoughtful details. The result is work that’s not only beautiful, but deeply aligned—and a process that left everyone feeling proud.
— Laura H. Marketing Director
I’m working on a balance between the things that make me happy: family, design, and giving back. Like most people I only have 24 hours a day, that doesn’t leave time for everything, sorry Facebook.
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