Most brand problems are clarity problems. Organizations that struggle to communicate what they do, attract the right donors, or stay consistent across channels rarely have a design problem. They have a strategy problem.
My work starts there. Before anything gets designed, I want to understand the brand ecosystem: how communications are landing, where the gaps are, and what the work actually needs to do. Strategy shapes the creative. What you'll see here is both.
Campaign strategy and design. Everything from posters to condom boxes were created for this HIV testing awareness campaign.
Brand building and creative direction. Building a brand from the ground up from the brands mission to name, implementation and campaigns.
Creative direction, and storytelling. The story of the journey from meeting farmers to serving their coffee on a university campus. Then building a brand around it.
Working with Michael feels like being truly seen and supported—he listens first, then guided the team with warmth, clarity, and real respect for the mission. Collaboration was easy and energizing, balancing big-picture vision with thoughtful details. The result is work that’s not only beautiful, but deeply aligned—and a process that left everyone feeling proud.
— Laura H. Marketing Director
I’m working on a balance between the things that make me happy: family, giving back, and creative strategy. Like most people I only have 24 hours a day, that doesn’t leave time for everything, sorry Facebook.
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