Teaming with SUNY Geneseo and Enlace Project Nicaragua, I branded and created a launch campaign for direct trade coffee from Nicaragua. We focused on the student experience, the farmers, and the land, to create a handcrafted, personal brand and campaign that resonates with the community.
Partnering with an allergen-free restaurant, I developed an identity and branding showcasing its simple healthy menu choices. The natural look and textures combine with clean negative space.
When Food Studio North won a prestigious Loyal E. Horton Gold dining award from the National Association of College and University Food Services, they enlisted us to create a celebration for its customers and the community. We developed a visual identity supporting their brand for the event and gave the staff t-shirts, created flyers, banners, and web graphics, and handed out free cupcakes to all of campus.
Our partner wanted a clear, memorable style for their department that still fit within the SUNY Geneseo brand guidelines. Working with the LGBTQ office, we introduced a visual identity reflective of their values through a brochure and event poster.
I created a distinctive brand for the Around the World culinary event at SUNY Geneseo, utilizing colorful illustrations to create an inviting and eclectic feeling.
As the Art Director collaborating with The Cause Collaborative, we developed a HIV testing awareness campaign for ABC. The visuals and messaging were all purposely strong and direct emphasize the importance of getting tested (Know Your Status) for HIV and protecting your community. I concepted and designed the mark and identity, with posters, flyers, a landing page, social media posts, as well as giveaways for connecting with the community including condom boxes, coasters, and pop sockets among other items.