Hello I'm Michael. Here is my resume to give a better view of my professional background which is anchored in creative, leadership, and education. I believe in trust, communication, and authenticity.
Creative Consultant, Senior Art Director
Cause Collaborative; Rochester, NY 2019 – Present
Lead a collaborative environment among the agency and creative team; encouraging feedback, suggestions, and trust from all. Creative direction, development, strategy, and vision for mission-driven and non-profit organizations, in a variety of media including, social media, web, print and video.
Creative Director, Brand Consultant
Freelance; Lakeville, NY 2005 – Present
Consulting with brand development and customer experience for growing small businesses. Creation of innovative campaigns, branding strategies, and out of the box concepts to effectively reach the target audience through social media, web, and print.
Senior Graphic Designer, Innovation Team Leader, Photographer
Campus Auxiliary Services, SUNY Geneseo; Geneseo, NY 2012 – 2019
Art direction, visual design strategy, and marketing project management for college departments and programs, student organizations, events, and auxiliary services. Innovation Team leader, driving innovation culture through training, trust, and communication; Developed and facilitated 2 Design Thinking workshops and 4 Innovation Sprints per year.
Graphic Designer, Photographer, Videographer
Accela Marketing; Gros Islet, St. Lucia 2007 – 2009
Developed and designed identities and international advertising campaigns for print, web and video in a multi-project, team environment. In studio and on location photography for the campaigns.
Coordinator, Teacher, Art Director
Peace Corps, C.A.R.E. Institute; Soufriere, St. Lucia 2005 – 2007
Coordinated daily activities including fundraising for a community-based school established to help disadvantaged and marginalized youth build self-confidence, self-esteem, and marketable trades. Mentored and taught students through building self-esteem in literacy, IT, and carpentry. Lead the rebranding and redesign of the regional Caribbean magazine while remotely collaborating with editors and photographers.
Habitat for Humanity, Americorps; New Orleans, LA & Charleston, SC 2002 – 2004
Coached, motivated, and supervised volunteer groups of 20 to 70 individuals in building safe and affordable houses for low-income families. Project management for all aspects of building homes from purchasing materials, contractor relationships, to inspections.
Human-Computer Interaction – Professional Certificate (expected 9/2021)
Georgia Institue of Technology; Atlanta, GA
Developing fundamental design principles of Human Computer interaction from impact to design life cycle to the future.
Digital Leadership – MicroMasters
Boston University; Boston, MA
Developed the knowledge and capabilities to lead organizational change and transformation. Some key areas of study are the use of strategies to drive and transform businesses in the digital economy, driving business value through experimentation, and the development of platform-based strategies for growth.
Digital Product Management – MicroMasters
Boston University; Boston, MA
Developed knowledge and hands-on experience in project management from roadmaps and user research though launch. Learned agile and lean management practices for creating products, market testing methods, and data analytics tools.
Media Arts & Animation – Bachelors of Art
Art Institute of Colorado; Denver CO
Developed in-depth knowledge of design, color theories as well as composition and motion principles, and how to utilize them to tell great stories.