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Michael Ward

art director / designer
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Michael Ward

Creative director / strategist
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Building the Hc3 Brand

Client:
Hc3
Release Date:
See Live ProjectBuilding the Hc3 Brand

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PROBLEM:

The perceptions of the community and the campus about one another, and their strained relationship.


SOLUTION:

Revitalize a defunct organization with updated name and identity. In our discovery session for a new name and identity we realized the need was much deeper. To be set up for success they needed more than just the passion of a small group, they needed an all encompassing brand and design system to communicate effectively. I facilitated two brand workshops and a hero’s tale workshop with board members and key stakeholders as well as distributed community surveys to define the brand and how it can fulfill its mission (to provide a connection between the college and community to reduce high risk behaviors involving substance abuse). All of these shaped not only the visuals and messaging but the organization's goals. Within the design system we developed consistent messaging, visuals, and a brand language.


STYLE:

The new mark and identity is about communities coming together, concept is clear and simple highlighting the new name Hc3. The speech bubble represents coming together, bonding, and communication within the whole community. The typeface and designs throughout the design system is bold and direct but still friendly and positive. The blue, teal, and green reinforce trust, empathy, and healthy renewal.


ROLL:

Creative and Art Direction, Strategy, Design, Facilitator

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Portfolio

Case Studies

Food Studio North Dining Complex
Food Studio North Dining Complex
Telling the Ocotal Story
Telling the Ocotal Story
Protect the Village to Protect Yourself
Protect the Village to Protect Yourself
Building the Hc3 Brand
Building the Hc3 Brand
Latest work

Design as it happens

A steady design stream from today and yesterday straight from Dribbble.
You are the apple of my pie
You are the apple of my pie
Cut The Cake
Cut The Cake
Know Your Status
Know Your Status
Feast of Thrones Event Mark
Feast of Thrones Event Mark
Pancake Dinner event poster
Pancake Dinner event poster
Leadership Conference, Woman in Leadership
Leadership Conference, Woman in Leadership
Asada Taco Restaurant Logo
Asada Taco Restaurant Logo
Amplify Small Businesses Concept
Amplify Small Businesses Concept
PowerShift Concept
PowerShift Concept
Taste of NYC Event Mark
Taste of NYC Event Mark
Rosie's Ice Cream Logo
Rosie's Ice Cream Logo
Pop-up Restaurant Logo
Pop-up Restaurant Logo
MidKnight Mocha Ice Cream mark and Label
MidKnight Mocha Ice Cream mark and Label
Turtle Illustration
Turtle Illustration
Next
Are you ready?

LET'S WORK TOGETHER

Drop me a message if you want to collaborate, talk about your next big idea, or just to say something nice.

Contact Me
introduction

I am an innovative art and creative director, who loves to mentor and teach. I welcome challenges, change, and thrive in collaborative environments.

Contact
I’m based in Lakeville, NY
hi @ michaelward.io
(585) 355 1014
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Carefully crafted by Michael Ward, Copyright 2021