The perceptions of the community and the campus about one another, and their strained relationship.
Revitalize a defunct organization with updated name and identity. In our discovery session for a new name and identity we realized the need was much deeper. To be set up for success they needed more than just the passion of a small group, they needed an all encompassing brand and design system to communicate effectively. I facilitated two brand workshops and a hero’s tale workshop with board members and key stakeholders as well as distributed community surveys to define the brand and how it can fulfill its mission (to provide a connection between the college and community to reduce high risk behaviors involving substance abuse). All of these shaped not only the visuals and messaging but the organization's goals. Within the design system we developed consistent messaging, visuals, and a brand language.
The new mark and identity is about communities coming together, concept is clear and simple highlighting the new name Hc3. The speech bubble represents coming together, bonding, and communication within the whole community. The typeface and designs throughout the design system is bold and direct but still friendly and positive. The blue, teal, and green reinforce trust, empathy, and healthy renewal.
Creative and Art Direction, Strategy, Design, Facilitator