Dining on campus has a perception of bad food.
Reimagine college dining by creating a place on campus for people who love food. Collaborating with SUNY Geneseo, Clark Patterson Lee Architect, and various builders, the dining Director and executive chef and I planned on focusing this Leed Silver certified restaurant on artisan and scratch made foods so we needed a space to match. Designing the brand and decor from collaborating on look and materials to signage and artwork, down to choosing the colors and styles for the pans, pans and utensils everything plays a role.
We choose soft colors and modern elements and materials to elevate and compliment the amazing space and keep the food at the forefront.
To follow the artisan foods theme, each ingredient/station name is hand illustrated and combined to create the Food Studio North mark. This is the foundation and shows the care put into each scratch made meal in the restaurant. This continues with typographic treatments and signage and menus used throughout the space. The impactful yet subtle artwork and signage let the food be the centerpoint.
Creative Direction, Art Direction, Illustration, Signage, Interior Design Collaboration