LiftU wordmark

Lift Your mission

In an increasingly competitive landscape, mission-driven organizations face the challenge of standing out while remaining true to their core values. This dedicated space is designed to elevate the voices of those striving to make a difference through innovative branding, creative storytelling, and the transformative power of artificial intelligence. Here, we explore the intersection of creativity and strategy, offering insights and practical tips that empower organizations to gain visibility, connect emotionally with their audience, and amplify their impact.

Design, Strategy Michael Ward Design, Strategy Michael Ward

Get Your Non-Profit Ready for AI Search and AI SEO

With the emergence of artificial intelligence (AI) technologies, it’s crucial for non-profit organizations to understand how to leverage these tools to enhance their online presence. In this article, we will explore practical steps to get your non-profit ready for AI search and AI SEO, ensuring you stand out in an ever-competitive landscape.

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Design, Strategy Michael Ward Design, Strategy Michael Ward

Why is Brand Strategy So Confusing?

In today’s dynamic business environment, brand strategy is often touted as one of the most vital elements of success. But let’s get real for a second—if it’s that important, why does it feel like trying to assemble IKEA furniture with instructions in Swedish?

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